Archive for 2010
Beyond the Ultimate Question: Growing your business through new and existing customers
Customer loyalty is not a unidimensional construct.
Do you have brand advocates? Marketers say ‘Yes!’ Customers say ‘Maybe.’
If your customer loyalty program effective?
Relevancy Drives Response
It’s a new day: Customers are in control. They’re tuning out and defecting from loyal brands.
When was the last time your loyalty program generated a 1090% ROI?
Marketers have to work smarter, faster, and cheaper with fewer resources than ever before. We are under ever increasing pressure to improve campaign ROI and grow and contribute revenue.
As customer acquisition and retention remain a top focus for 2010, your key to competitive success remains within your existing customer data. If your data is not [...]
Liz Miller, VP of CMO Council – Speaks Up on Irrelevant Communications
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Keeping Customers Loyal in Challenging Markets
Brian Kryanski, Director of Loyalty and Retention at Charter Communications discuss the challenges of keeping customers loyal in these times.
Routes to Revenue
A milestone research initiative to benchmark the state of customer revenue realization, encouraging the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this report drills into targeted strategies and solutions that …
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