Do you have brand advocates? Marketers say ‘Yes!’ Customers say ‘Maybe.’

Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards.  The recent report, The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, highlights that 54% of consumers polled stated loud and clear:

“keep sending me spam and irrelevant messages and I will disconnect from you and your brand.”

Acquiring and retaining motivated and engaged consumers is the number one problem facing 50 % of marketers, yet sadly, 27.5 % of marketers admit they have not mobilized brand loyalists to become active advocacy agents. What’s worse – nearly 20%  don’t even have a strategy for leveraging loyalty and brand preference among club members.

Despite these findings, 78% of consumers surveyed say they are very, or pretty, satisfied with their loyalty and rewards program experiences and 52%  say these programs and club memberships strongly motivates, or is a big factor, in influencing buying decisions. Consumers want to be engaged as well over half of the respondents say they want more compelling personal benefi ts and services, as well as more relevant offers or individualized deals.

The loyalty report captures the insights of over 700 global consumers and 600 senior global marketers. At over 130-pages, the report includes detailed findings from both the marketer and consumer survey, a loyalty leader ranking as determined by the marketing and consumer panels, and dozens of qualitative interviews with global brand leaders.

Go here to download a complimentary executive summary of findings

www.loyaltyleaders.org

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