All Entries in the "Marketing" Category
Data Analytics is Critical for Precision Marketing
A core methodology of Precision Marketing is Data Analytics. Many marketers, including online and traditional focus mainly on customer segmentation and there is a difference. Just last year, many were pleased with page hits, and page views – but today the name of the game is getting your customer to interact with your brand to build loyalty. In short, we are quickly moving from acquisition of new customers to proven or predicted outcomes with your customer to drive revenues and loyalty.
Precision Marketing: 76% of senior marketers not getting it…
Chief Marketing Officers are confronting a new set of challenges that require innovation. Today, the market demands more ROI for every dollar spent. The current worldwide economy as well as cautious customers are preparing for tightening purse strings and shrinking budgets. The Routes to Revenue™ research initiative released by the Chief Marketing Officer (CMO) Council highlights opportunities formarketers [...]
