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Do you have brand advocates? Marketers say 'Yes!' Customers say 'Maybe.'

Do you have brand advocates? Marketers say ‘Yes!’ Customers say ‘Maybe.’

If your customer loyalty program effective?

Relevancy Drives Response

Relevancy Drives Response

It’s a new day: Customers are in control. They’re tuning out and defecting from loyal brands.

Liz Miller, VP of CMO Council - Speaks Up on Irrelevant Communications

Liz Miller, VP of CMO Council – Speaks Up on Irrelevant Communications

Click here to see the video!

Keeping Customers Loyal in Challenging Markets

Keeping Customers Loyal in Challenging Markets

Brian Kryanski, Director of Loyalty and Retention at Charter Communications discuss the challenges of keeping customers loyal in these times.

Precision Marketing Identifies High Value Customers

Precision Marketing Identifies High Value Customers

20% percent of marketing budgets are allocated to low or no value customers.