All Entries in the "Featured" Category
Do you have brand advocates? Marketers say ‘Yes!’ Customers say ‘Maybe.’
If your customer loyalty program effective?
Relevancy Drives Response
It’s a new day: Customers are in control. They’re tuning out and defecting from loyal brands.
Liz Miller, VP of CMO Council – Speaks Up on Irrelevant Communications
Click here to see the video!
Keeping Customers Loyal in Challenging Markets
Brian Kryanski, Director of Loyalty and Retention at Charter Communications discuss the challenges of keeping customers loyal in these times.
Precision Marketing Identifies High Value Customers
20% percent of marketing budgets are allocated to low or no value customers.
